10 Useful Facebook Facts for Small Business

  1. Links about sex are shared 90% more than any other links. HOWEVER….
  2. 55% of Facebook users remove friends and pages because of offensive comments. So first, think carefully about how comments reflect on your brand.
  3. Users spend an average of 20 minutes on Facebook each day. Think about what appeals to your potential customers and how to best grab their attention for a fraction of this time.
  4. 82% of users add others on Facebook because they know them in real life. Encourage customers you already have contact with in the ‘real world’ to ‘Like’ you on Facebook. You will then have an opportunity to build on your relationship – increasing brand loyalty and repeat purchases. However, always remember…
  5. 39% of Facebook users remove friends and pages because they constantly try to sell them stuff. Aim to be valuable – not annoying! People use Facebook predominantly to build on personal relationships. They don’t go there to be sold to. Instead of just telling people about your latest and greatest product – try to get them involved on a more personal level. Maybe try a ‘naming competition’ where you might ask everyone to come up with the best name to call your new product. This gets people interacting with your brand, without feeling like they are being subjected to a sales pitch.
  6. The average Facebook user has 130 friends in their network. A useful statistic when estimating the potential reach of Facebook campaigns.
  7. The largest demographic on Facebook are ages 25 to 34 (29.7% of users). Although it almost goes without saying that a Facebook page will benefit your business – based on your target market, question whether you should focus all your time promoting your business on this forum. There are other social media platforms out there that might be used more by your potential customers. LinkedIn, for example, appeals to an older, more professional audience. It might be better to allocate more time to this platform, instead of focusing all your attention on Facebook.
  8. Highest traffic occurs mid-week between 1 to 3 pm, and engagement is 18% higher on Thursdays and Friday. Timing is everything. You are competing against millions of other posts out there so make sure you think about when you update to get the most engagement possible from your audience. Again – always come back to your target market and think about the times they will most likely be online. For example…
  9. 50% of 18 – 24 year olds check Facebook as soon as they wake up. If you are targeting this group, possibly a late night or an early morning post will be more effective. However, if targeting parents, avoid posting during the evening when they are trying to get kids fed and ready for bed. Interaction during school hours will likely be more effective.
  10. Over 950 million people use Facebook worldwide. In other words, Facebook is simply too big to ignore. Although it may sometimes seem difficult to get those elusive ‘likes’, it is worth putting some time and effort into developing a clever Facebook strategy. If done well, you should be rewarded with stronger engagement and a loyal Facebook following.