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Archive | Small business marketing

Designing a Marketing Plan from Start-Up Through Growth 

For marketing purposes, the product or service should be thought of as a bundle of benefits to the customer. These benefits include a wide variety of features: attractiveness, distinctive characteristics, quality, options, warranties, service contracts, delivery, and so forth. Perhaps more important for the customer are the intangible benefits such as savings in time, convenience, […]

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How to get your massage business to the top of Google local search results

This is the first part of an ongoing case study series about how to improve marketing for your massage business. The client we are currently working with is a Myotherapist. He is located in a certain area where there are quite a few other massage competitors, however none of them are doing any serious SEO. […]

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Don’t Be A Victim: Five Myths that are Slowing Down Your Blogging Success

Many Blogging Myths There are many blogging myths out there. Often times the world of blogging starts as a fun hobby for many people. Before you know it, you have developed an audience and your personal blogging expectations change. Blogging is a great way to get your brand out there and build relationships. Unfortunately it […]

The guidelines we operate by when conducting email marketing (Part 1)

Hi there, here’s a little information about how we can help your business nurture and convert prospects through email marketing. Let’s face it, most email newsletters are spam. I’m sure you regularly get messages in your inbox promising discounts, guarantees and other boring emails that you delete without even opening. That’s not how we work. […]

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