So you’ve got a website. Now what?
If no-one’s going there to see it – what’s the point, right?
The purpose of this package is to increase the amount of traffic to your site. Once people get there, we want to capture their attention, and ideally – keep them coming back for more!
We focus not only on getting more people to your site – but getting the right people. It involves finding out where your target market hangs out online, what they are searching for, and the information they crave.
Basically, we want customers to see your website as trustworthy, credible and useful. Because, believe me – this makes it a hell of a lot easier to convert prospects into sales.
Our online marketing process involves a little bit of art and a little bit of science.
Here’s how it works:
Keyword and competitor analysis
First step – figure out what your customers are Google-ing.
We conduct in depth research to discover which keywords you should be targeting. This is achieved through search engine analysis tools which identify the most profitable and relevant search terms for your business.
Second step – understand competitors’ tactics.
Where are they ranking? Which keywords are they targeting? Who is linking to them? Why?
The more information you have about your competitors, the more likely you’ll identify an opportunity they’ve missed. This could be a certain keyword they haven’t optimised. Or it could be a number of links they have not created. All of these opportunities will direct traffic to your website instead of theirs, giving you the competitive edge.
Once we’ve completed this research, we can formulate a game plan.
The name of the game?
To get the best results from your website as possible.
On-site optimisation is the first step to getting noticed by search engines.
Basically, you want your website to scream out to Google:
“LOOK AT ME! LOOK AT ME! I MATCH EXACTLY WHAT YOU’RE LOOKING FOR!”
Website optimisation essentially embeds your targeted keywords within your site through meta tags, internal links, images, video and copywriting.
In other words, it lets Google know exactly what your website is all about.
However, website optimisation is only the beginning. Your screaming might get noticed – but like any exhausted mother with a whining child – if your words do not appeal to your target market, they will simply tune out!
This is where link-building and content marketing come into play.
The internet is called a ‘net’ for a reason. It is created through billions of links that search engines crawl and ideally find their way to your website. A page without links to it will never be found. So basically, link-building is essential not only for SEO purposes – but to be viewed full stop.
Link building is a gradual process. It consists of outbound links that you create yourself, as well as inbound links which people create for you.
Links are valued highly in the eyes of Google. If you can create a website worth linking to, it will boost you up in the search results.
wee bro will develop your link-building strategy and help you form a strong network of meaningful links. This builds trust between you and your customers, as well as increasing your search rankings.
Content & social media marketing
Sorry to break this to you… But most people simply don’t care about what you’re selling.
Don’t get me wrong – they will in time. But focusing your website solely on your products is not the best strategy to increase traffic and sales.
Instead, a more effective way is to provide interesting content that is related to your business – but not necessarily for the sole purpose of making a sale. People aren’t naturally attracted to pages that appear completely commercial.
There are so many different ways we can help you create engaging content that people will actively link to and share amongst their friends. A few examples are – blog posts, newsletters, eBooks, videos, memes, info-graphics or cartoons.
We then integrate your content strategy and your social media strategy. So your fascinating article or hilarious video is shared out on social media platforms like Facebook, Twitter, Linkedin, Google+, Pinterest, Reddit, Flickr, Fotki, Ibibo, Orkut, Plurk….
You think I’m making these up don’t you!
Remember, the point of quality content creation is to engage people and build trust. Once you’ve got their attention – the sales will come.
What you get with ‘The Works’ Online Marketing Package:
- 5 hours keyword and competitor research
- Customised online marketing strategy
- Sourcing of a minimum of 10 quality links per month
- Social media setup
- Email marketing setup
- Google Places and directories set up
- Advanced SEO optimisation of your website
- Set up of analysis and reporting tools
- 2 x blogs per month
- 1 newsletter per month
- Weekly social media updates
- 2 hours training on how to manage your own online marketing strategy